Castiglione
My brand concept for Castiglione fragrance is an ode to the color blue – a symbol of tranquility, sophistication, and found in the rarest of natural marvels. The completely hand-drawn typographic logo pairs elegantly with the physical construction of the package. With an infusion of Art Nouveau elements, Castiglione captures the essence of this ethereal shade, weaving a narrative of timeless elegance and allure. Just as the color blue is treasured for its scarcity and beauty, wearing Castiglione fragrance imparts a sense of preciousness and rarity, enveloping the wearer in a world of refined sophistication and captivating charm.
Wolf Moon Brews
Branding for Wolf Moon Brews is an ongoing project. I will be adding more details about the brand, mockups, signage, additional packaging, and animations soon!
-Felicia
My brand concept and designs for Wolf Moon Brews are inspired by the rugged beauty of untamed landscapes and the meticulous care invested in every brew.
The logo embodies the spirit of exploration and the quest for quality by combining a hand-drawn text lockup with a unique, striking icon of a wolf, symbolizing the connection to the wild and reverence for the cycles of nature.
“Wolf Moon Brews is more than just a beverage; it's an embodiment of our passion for adventure, nature, and camaraderie. Join us in discovering the uncharted, one bottle at a time. We breathe the spirit of adventure into every bottle. Our kombucha is tailor-made for those who live life on the wild side. Wolf Moon Brews is your partner in exploration, with flavors as diverse as nature itself.
Adventure is at your fingertips, waiting to be savored.”
Pennoni Honors College
“Empowered to Explore” Welcome Week 2023 Swag
This custom line of items features unique and fun illustrations inspired by nature, paired with hand-drawn typography. All designs and photography by me!
Pennoni Honors College
Winter Swag
Brandywine Workshop + Archives
My rebranding of Brandywine Workshop + Archives is an ongoing project for my Visual Communication class.
Brandywine Workshop and Archives (BWA) is a diversity-driven, nonprofit cultural institution that produces and shares art to connect, inspire and build bridges among global communities. At BWA, creative expression is fostered through collaboration and processes that employ conventional as well as emerging technologies.
Artists and their work are at the forefront of this rebranding project.
The Huntington
Botanical Gardens & Library
My redesign of The Huntington Botanical Gardens logo was a project for my Visual Communication 3 class.
The goals of this class are to design three logos, pictorial, typographic, and abstract. I achieved this by implementing the characteristics of the company that best convey its core identity.
